With an ever-brighter spotlight on cruelty-free and vegan beauty brands in 2018, how can a consumer pick between so many attractive options? Easy -- each brand offers something different and new, and all are working to bring you the makeup options you deserve. Check out these 5 exciting new vegan brands that we can't wait to get our hands on!
The fact that Rihanna's popular new line FENTY Beauty is both cruelty-free and vegan makes total sense, given her tagline: "FENTY Beauty was created for everyone: for women of all shades, personalities, attitudes, cultures and races." The truth is, making a brand so inclusive is truly hard, but Rihanna and her team have stepped up to the challenge. They're already known for offering foundations to match all kinds of skin, along with a line of sultry new matte lipsticks. You can find FENTY Beauty products on the shelves at Sephora, or at www.fentybeauty.com.
Bringing vegan to the sunscreen space -- finally -- is ZINC IT OVER®by Seriously FAB. So many people don't realize that for full coverage against the sun's dangerous ultraviolet rays, a good sunscreen must be reapplied every two hours. That's where ZINC IT OVER®found its oh-so-necessary niche. An effective sunscreen mist that can be layered OVER makeup has been impossible to find until now. The revolutionary formula is also free of typical sunscreen chemicals like avobenzone, octinoxate, oxybenzone and benzophenone. Best of all, this cruelty-free brand is also surprisingly kind to the wallet. It's available exclusively at www.seriouslyfab.com.
This new beauty brand might be the most inclusive yet. When makeup artist Jessica Blackler decided to do something about what was missing from the traditional beauty market -- namely, a product that's cruelty-free, vegan, and designed for everyone who wants to wear it, regardless of gender -- her brand Jecca was born. It's so new that only one product is available so far, an industrial-strength concealer palette called Correct and Conceal, available in multiple shades and designed to cover everything from acne to birthmarks and beard shadow. With the #MakeupHasNoGender campaign, Jecca's proving that our individuality is always worth celebrating. The groundbreaking palettes can now be ordered at jecca-makeup.com, with even more colors and products coming soon.
Finally! A cruelty-free, at-home hair coloring solution with salon-grade results. With over 40 shades, this new comer has something for everyone and at the right price. No more wasting precious time and money every couple weeks at th salon, this service will help you pick the perfect shade and has a 100% money back guarantee. Madison Reed focuses on quality and luxury without the use of harmful chemicals. Learn more at https://www.madison-reed.com/.
A newcomer to the scene, Fairy Girl Cosmetics has quickly grown a cult following. The animal-obsessed brand was born in Kauai, and currently its wide array of lip colors is made completely vegan and cruelty-free in Los Angeles. Right now it's only available online at their website, www.fairygirlcosmetics.com, but you can also see their luxurious and colorful product line on real people via their instagram @fairygirl.