1. This music video is for the song "Ruff Life" by Arthur Yoria. During the making of the video a stray puppy actually wandered on to the set and not only became the star of the video but got adopted by Yoria! How cool is that!?
2. In the music video "Dont Leave Me" by Moby & The Void Pacific Choir, there are is some graphic content that shows the reality of many animals day after day. A vegan himself Moby gives a voice for animals that endure the harsh cruelty and conditions of factory farmed animals.
3. This last one gives us some hope that the future generation will have more compassion for animals than ours. This is Dante, who is the son of our MSA founder, so we definitely had to include this adorable and thought provoking rap. No matter what the style, if it brings awareness to the cruelty so many animals face day after day, we can get down with that. Totally feeling the vibe of this!
Top left: Moby Djing at Mysteryland USA 2014; Photo by Dennis Bouman