The strong position and clear mission of The Vegetarian Butcher have attracted Unilever to buy the meat-free brand. Notably, this is due to the growth of the alternative meat markets. Vegan demand is increasing due to health and ethical reasons, leaving many people prefering cruelty-free meals. Others enjoy meat but want to minimize their consumption. Hence, Unilever moved to offer healthier, plant-based options. |
Nadine RichFounder MSA/Nriched Content
Nadine RichFounder MSA/Nriched Content
Nadine RichFounder MSA/NrichedContent
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January 2019
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