Why this is such a good thing:
As the atrocities perpetrated by the fur industry became more widely known, thanks in large part to progressive animal rights groups such as PETA, more and more consumers started demanding fur-free alternatives. In line with these demands, the outlook on fur in fashion started to change perception, with both the public and large corporations alike, slowly starting to wake up and pay attention. With awareness comes change, which is far past due, and the eventuality of millions of lives saved.
What this means going into the future:
While this is not likely to truly affect the general public just yet, it does set a precedent for the fashion industry as a whole. It has drawn a clear line of what is and is not, acceptable when it comes to fashion. It is now a wide-spread sentiment that the unnecessary and unethical treatment of animals in the name of style, simply should not, and will not, be tolerated. Expect the few major designers that have not made a fur-free pledge, to do so very soon.
In an ideal world, all designers would shun the use of fur in fashion, but, alas, this is not the case. The only way to make a real difference is by consumers everywhere using their wallets to voice their opinion. Additionally, supporting the various animal rights groups, like PETA and the Animal Society for the Prevention of Cruelty to Animals, that have and will continue to, fight for animal rights.
The veil has finally been lifted. Where fur used to be an indicator of wealth and social standing, people can now see it exactly for what it is, ignorant, destructive, and murderous. Compassion for our four-legged friends is completely on-trend, with even the Queen of England and other royals trading their real fur for faux. While this might be a huge accomplishment, there is always still more work to be done. We can’t stop, we won’t stop, until the only ones wearing real fur, are the ones born with it. We shall leave you with the wise, and poignant (and oh so true), words of PETA Director, Elisa Allen, “the future of fashion is vegan”.
Click HERE to sign the FUR-FREE PLEDGE!