 | Italian fashion powerhouse Gucci have announced to the fashion world that they will move in a new direction, to become a fur-free brand. Gucci's President and CEO Marco Bizzarri made the announcement at the London College of Fashion. But what does this mean for animals and fashion world? |
Will other major designers follow suit? With this major decision. There are many things to consider on both sides of the coin, for consumers of the brand and the brand themselves.
Bizzarri also confirmed that the new direction will come into play from their spring 2018 collection. He further confirmed when asked if he thought fur is modern? That "I don't think it's still modern and that's the reason why we decided not to do that." "Being socially responsible is one of Gucci's core values, and we will continue to strive to do better for the environment and animals."
The new direction is said to be thanks to their recently appointed creative director, Alessandro Michele, who has been with the fashion house since 2015. Bizzari openly stated "in his search for a new creative director, it was key for him to find someone who shared the same belief and vision." It appears Michele, and Bizzari are a match made in heaven for this new direction and venture.
An international group of more than forty organisations make up the Fur Free Alliance, who actively support animals, campaign for and promote animal rights and cruelty-free products for consumers, will now include Gucci. The British designer Stella McCartney is also a member.
So, who else has made this revolutionary change in the fashion world? Another fellow Italian brand Armani also made the decision to remove fur from its collection in 2016.
Gucci reported that they will be auctioning off their existing pieces with fur materials in time for spring 2018. It could be suggested or even argued that, an increase in revenues might be seen, with the general public leaning toward supporting animals and cruelty-free products this could be an ideal time for Gucci to appeal to new brand consumers, a smart move on Gucci's part.
Bizzarri also confirmed that the new direction will come into play from their spring 2018 collection. He further confirmed when asked if he thought fur is modern? That "I don't think it's still modern and that's the reason why we decided not to do that." "Being socially responsible is one of Gucci's core values, and we will continue to strive to do better for the environment and animals."
The new direction is said to be thanks to their recently appointed creative director, Alessandro Michele, who has been with the fashion house since 2015. Bizzari openly stated "in his search for a new creative director, it was key for him to find someone who shared the same belief and vision." It appears Michele, and Bizzari are a match made in heaven for this new direction and venture.
An international group of more than forty organisations make up the Fur Free Alliance, who actively support animals, campaign for and promote animal rights and cruelty-free products for consumers, will now include Gucci. The British designer Stella McCartney is also a member.
So, who else has made this revolutionary change in the fashion world? Another fellow Italian brand Armani also made the decision to remove fur from its collection in 2016.
Gucci reported that they will be auctioning off their existing pieces with fur materials in time for spring 2018. It could be suggested or even argued that, an increase in revenues might be seen, with the general public leaning toward supporting animals and cruelty-free products this could be an ideal time for Gucci to appeal to new brand consumers, a smart move on Gucci's part.
Animals on fur farms suffer unimaginable cruelty from electrocution to even being skinned alive. Each year one billion innocent animals including rabbits, minks, and foxes endure miserable lives of being confined in tiny, unsanitary cages only to brutally tortured and killed. Don’t be fooled by fur farms claiming to “care” for their animals. Fur farms are businesses, these precious souls will never live the lives they deserve until they are no longer exploited for money. No coat, purse, or shoe is worth the pain and suffering of another living being.
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