The fashion industry will be forever changed since Armani's announcement last March to go 100% fur-free. The fur free policy will eliminate the use of real fur in all collections including Giorgio Armani, Emporio Armani, and A/X Armani Exchange. The announcement is expected to lead the way for other large brands to take the leap and move towards more ethical choices.
| “I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections. Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals. Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals.” Giorgio Armani |  |
"Thank you for choosing compassion over money. We are thrilled with Armani's decision to be a leader in the cruelty-free and sustainable fashion revolution"
-Nadine Rich, Models Supporting Animals
“This is a major step for cruelty-free fashion”
-Elle
“Armani’s fur-free announcement makes it clear that designers and consumers can have creative freedom and luxury all without supporting animal cruelty. Mr. Armani has been a trendsetter in the fashion world for decades and this latest announcement is proof that compassion and innovation are the future of fashion.”
-Joh Vinding, Chairman of Fur-Free Alliance
“Loved by the A-list and fêted by the fashion community, this is a brand steeped in heritage, quality and class and the decision will have a powerful effect on the way his customers move forward with their ethical choices, and how the industry as a whole views fashion and fur. Bravo Giorgio, bravo.”
-Shelly Vella, Fashion and Style Director of Cosmopolitan
“I had the honor of meeting with Mr. Armani in 2009 to discuss the company’s use of fur. It was obvious then that the presence of fur in some of his lines weighed heavily on his conscience. I knew then that Mr. Armani cared deeply about animals and it would be just a matter of time before he directed the switch to fur-free alternatives.”
-Wayne Pacelle
“We LOVE this! Good call, Giorgio!”
-Perez Hilton
-Nadine Rich, Models Supporting Animals
“This is a major step for cruelty-free fashion”
-Elle
“Armani’s fur-free announcement makes it clear that designers and consumers can have creative freedom and luxury all without supporting animal cruelty. Mr. Armani has been a trendsetter in the fashion world for decades and this latest announcement is proof that compassion and innovation are the future of fashion.”
-Joh Vinding, Chairman of Fur-Free Alliance
“Loved by the A-list and fêted by the fashion community, this is a brand steeped in heritage, quality and class and the decision will have a powerful effect on the way his customers move forward with their ethical choices, and how the industry as a whole views fashion and fur. Bravo Giorgio, bravo.”
-Shelly Vella, Fashion and Style Director of Cosmopolitan
“I had the honor of meeting with Mr. Armani in 2009 to discuss the company’s use of fur. It was obvious then that the presence of fur in some of his lines weighed heavily on his conscience. I knew then that Mr. Armani cared deeply about animals and it would be just a matter of time before he directed the switch to fur-free alternatives.”
-Wayne Pacelle
“We LOVE this! Good call, Giorgio!”
-Perez Hilton
Armani's compassion will save countless animals from pain and suffering. To learn more about fur farms visit our issues page and take the fur-free pledge.
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