Nadine Rich
Founder MSA/Nriched Content
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Covergirl has recently made history with it's parent company Coty announcing they finally took the leap! What leap you ask. That would be the leap to cruelty-free! They have officially been given the Leaping Bunny certification. What exactly does that mean, though? Read on to learn more.
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Ok, so Coty is one of the world's largest makeup owning beauty brands such as OPI, Rimmel, and yes, Covergirl. Not only have they earned the Leaping Bunny certification for Covergirl, but they have partnered with Cruelty Free International to ban animal testing completely (happy dance)! While they do still own other brands that still test on animals, as their largest brand this is HUGE news for the beauty industry, animal advocates, and animals.
On their Facebook page the company stated,"COVERGIRL does not test on animals and now we’re Leaping Bunny certified by Cruelty Free International, which means we’re Cruelty Free across ALL of our products, EVERYWHERE we’re sold...At COVERGIRL, we believe that you shouldn’t have to choose between the beauty products you love and the values you believe in. As the biggest makeup brand to achieve the Leaping Bunny certification, we’re committed to getting affordable, ethical makeup into the hands of anyone who wants it.”
Earning the Leaping Bunny certification is a rigorous process that includes fine-toothed auditing to ensure the company nor its suppliers test on animals at any point during production. This exciting news, will surely push the global ban on animal testing further than ever before. In fact, Coty has already hinted that another one of it's brands is pushing to become cruelty-free by 2020!
CEO of Cruelty Free International, Michelle Threw said “We’re delighted to partner with Coty to end cruel and unnecessary animal testing for cosmetics worldwide and have been impressed with the company’s passionate commitment. The Leaping Bunny certification of COVERGIRL marks a new milestone in this area as the largest makeup brand to be certified cruelty-free after having met our rigorous criteria. It demonstrates how it’s possible to be an accessible and innovative brand without inflicting suffering on animals. We hope today’s announcement encourages more cosmetics companies to do the right thing.”
Ukonwa Ojo, Chief Marketing Officer, Coty Consumer Beauty, said: “Consumers expect brands to be leaders for positive change so today COVERGIRL is taking a stand about making cruelty free cosmetics a mainstream reality. We know we are not alone in wanting a beauty industry that is free from animal cruelty and, working with Cruelty Free International, invite others to join us in turning these conversations into action.”
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