The concept of the museum was nurtured by Jonathan Ohayon, who is an animal-rights activist. Jonathan started off by setting up pop-ups on Melrose Avenue in Los Angeles. The pop up events became extremely successful and he decided to establish a museum so that the members of the public can acquire information on animal products and their impact on fashion.
The museum is set to host 25 minute tours free of charge in order to illuminate individuals on the effects on the environment by factors associated with fashion. The museum will also showcase the animal-and environmental-friendly alternatives in fashion. According to Ohayon, during the tour, less time is spent on the negative impacts while most of the tours time focus on the incredible alternatives towards a better, safer universe.
During the first exposition, the museum will be a host to many renowned designers from around the world. The designers will be parading substitute Vegan options to traditional materials such as leather, silk, and wool by the use of materials that are plant-based like, mango fiber, cork and apple skins.
By use of plant-based materials for fashion, you are in a position to protect animal rights and welfare. The vegan fashion ensures that the animals are protected from the cruelty of using their fur for fashion. The vegan fashion activists are strongly against the idea of keeping animals for the purpose of using them for fur in the long run, through the use of vegan materials they believe that the animals' welfare is looked into.
The vegan materials look and feel great, actually, it is only experts who can be in a position to tell the difference between the animal fur and its vegan substitute. The vegan fashion is in a position to replace traditional animal products without impacting negatively on the products quality.
Vegan fashion materials are bound to last longer. The vegan materials have done away with the misconception that materials made from plants are weak. Vegan leather has actually proven to live almost the same period as the animal leather.