When it comes to cruelty-free makeup brands, the first global company to be at the forefront was The Body Shop. Since their creation in 1989, The Body Shop has been fighting for a global ban on animal testing. They saw their first success in 1998 when they convinced the UK to create laws against animal testing for all cosmetic products and ingredients. They were the first global cosmetics brand to be certified with the Leaping Bunny logo in 1997.
In the last year, The Body Shop has undergone a lot of changes, following their acquisition by the Brazilian company Natura. This is a positive thing for The Body Shop as this means they are no longer owned by a parent company that allows animal testing. Natura does not sell in countries that require animal testing before allowing a product to market, such as China. This means that The Body Shop can once again feature the Leaping Bunny on all of their products!
When it comes to quality of make-up and skin care, The Body Shop is at the top of their game. Their skincare formulas are developed to work for specific skin types and their knowledgeable staff is always willing to help you to identify your needs. Their make-up products are 100% vegetarian and over half of their products are vegan friendly.
They even have an entire line of tea tree oil formulas for blemished skin. This is the only tea tree formula I have tried that does not dry out your skin to get at the blemishes, but, instead, leaves your skin hydrated and exfoliated. Blemishes disappear within days without your skin getting so dry that it cracks. On top of that, all of their tea tree formulas are 100% Vegan!
So, if you're in the market for a new cruelty-free make-up brand, my seal of approval goes toward The Body Shop. Not only do they have a lasting history of being cruelty-free, but their quality and selection is unsurpassed. Give them a try the next time you're looking for skincare or make-up. You'll be delighted in what you see!