 | Major makeup brands are jumping on the cruelty-free makeup bandwagon, with Estee Lauder, MAC, and L’Oreal launching cruelty-free vegan makeup brands in recent years. As sustainability becomes more important to the business world, some companies are working hard to create a greener, cleaner makeup industry. One of the newest on the block is Aether Beauty. |
About Aether
Aether Beauty is just one of the new cruelty-free makeup brands for 2019. It was started in 2018 by a woman with years of experience in fashion and makeup, including Sephora. Not only is the makeup clean, natural, and cruelty-free, but Aether is also dedicated to creating an ethically sustainable company, in their packaging, and their products. They even give a portion of your purchase total to environmental charities, to make sure they stick with a mandate of leaving the world better than they found it.
Aether Beauty is just one of the new cruelty-free makeup brands for 2019. It was started in 2018 by a woman with years of experience in fashion and makeup, including Sephora. Not only is the makeup clean, natural, and cruelty-free, but Aether is also dedicated to creating an ethically sustainable company, in their packaging, and their products. They even give a portion of your purchase total to environmental charities, to make sure they stick with a mandate of leaving the world better than they found it.
via Instagram/@aetherbeautyco
Ingredients
Aether Beauty stays away from animal products, from honey, lanolin, gelatin, collagen, and more. Instead, they use naturally-derived organic, fair-trade ingredients to create synthetics that are healthy on your skin, and use no animal by-products. This includes rosehip, shea butter, and Canina seed oil.
Aether Beauty stays away from animal products, from honey, lanolin, gelatin, collagen, and more. Instead, they use naturally-derived organic, fair-trade ingredients to create synthetics that are healthy on your skin, and use no animal by-products. This includes rosehip, shea butter, and Canina seed oil.
Rose Quartz Crystal Gemstone Palette
Aether has a variety of eyeshadow palettes available. Rose quartz is a 12 shade eyeshadow palette with a mix of natural, pinks, and some darker, bolder shades. It’s great for a single palette, with a mixture of matte tones and metallics, so you can play around and get the depth of color you want. In spite of the rose quartz name, it doesn’t overemphasize pink shades. There are pinks, corals, reds, and even a plum shade, Aphrodite, and neutrals in matte and metallic shades.
70% of the ingredients are naturally derived, and the package is almost fully recyclable, once you’ve removed the elastic and the eyeshadow pans.
Aether has a variety of eyeshadow palettes available. Rose quartz is a 12 shade eyeshadow palette with a mix of natural, pinks, and some darker, bolder shades. It’s great for a single palette, with a mixture of matte tones and metallics, so you can play around and get the depth of color you want. In spite of the rose quartz name, it doesn’t overemphasize pink shades. There are pinks, corals, reds, and even a plum shade, Aphrodite, and neutrals in matte and metallic shades.
70% of the ingredients are naturally derived, and the package is almost fully recyclable, once you’ve removed the elastic and the eyeshadow pans.
via Facebook/@aetherbeautyco
Because it’s made with natural rose quartz and shea butter, it gives your skin a healthy and natural glow, that is gentle on your skin. The darkest shades in the palette actually come on quite gently and show up a lot lighter on your skin than you’d expect from the tray. The lightest, Stardust, actually comes on a lot more naturally. It’s great as a highlighter and shows a beautiful, natural glow.
The color selection is great, but there are some downsides. You should be warned, Rose Quartz is really more for people who prefer natural shades. For something with bolder options, try Aether’s Crystal grid gemstone palette. It’s got some great shimmer and metallic colors that are really out of this world! Finally, because of the natural ingredients, Aether doesn’t blend as well as other brands. But the wide selection in their eyeshadow palettes more than make up for it!
Sustainable beauty is about more than just cruelty-free products. Aether makes a commitment to sustainable beauty that’s present in everything from the packaging to their charitable contributions. Though they’re new on the scene, they’ve got an impressive array of shades for finding just the right look, with clean and natural ingredients!
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