Green policy means big business for companies, who are cashing in on eco-conscious markets and clients. Even the fashion industry has shifted perspective. Adidas and Stella McCartney have come out with vegan alternatives for their athletic line that began with shoes for tennis player Stan Smith made from vegan leather. Today, they have expanded their line and caught the attention of major tennis athletes.
The new Stella McCartney Adidas line is the first Grand Slam line for both men and women. It's popular among tennis champions like Angelique Kerber, Caroline Woznaicki, Garbine Muguruza, and Dominic Thiem. All these players are going to Stella McCartney's line for their Wimbledon whites. And Adidas has renewed its commitment to continue to look at more sustainable manufacturing. Here are just a few ways they intend to honor a commitment to green production.
The new range, the Futurecraft.LOOP, is a 100% recyclable shoe. The Futurecraft.LOOP is made from vegan leather. Thanks to a partnership with Parley for the Oceans beginning in 2015, when they introduced the first shoe made entirely of reclaimed and recycled marine plastic waste. plastic recycled from beach cleanups, and with eco-safe dyes designed to break down safely. Even Adidas' dyeing practices are designed to use less water than previous lines, lowering the company's overall footprint, and creating cleaner air and water for all of us. The Futurecraft.Loop will be available for general sale by Spring 2021.
In addition to, a commitment to reduce its virgin plastic in its products and offices, Adidas is also committed to using only recycled plastic in all its product lines by 2024. Their Stan Smith vegan leather shoes are currently among the most popular tennis shoes for both men and women.