The strong position and clear mission of The Vegetarian Butcher have attracted Unilever to buy the meat-free brand. Notably, this is due to the growth of the alternative meat markets. Vegan demand is increasing due to health and ethical reasons, leaving many people prefering cruelty-free meals. Others enjoy meat but want to minimize their consumption. Hence, Unilever moved to offer healthier, plant-based options.
Currently, people are transitioning from animal-related products to plant-based options. In the future, the market is expected to keep on growing. Hence joining this market is advantageous to manufacturers as they will remain relevant in the market long-term.